Week 14
In order to present an effective dissemination, one must match the means to the message and needs of the audience. The key is to adopt a method that will work for the target audience and for the type of content you deliver. There are many types of ways to deliver to an audience such as newspaper, email, or in person. I believe that press, speeches, radio, and television are an effective way of reaching a wide audience.
In chapter 6, we touch base on critical thinking and how one must analyze and evaluate information in order to determine the best course of action. We are also given an example on lack of critical thinking and how detrimental it can be to an audience. In the example, Shonda was researching information for her persuasion speech on how drinking wine on a daily basis has its health benefits. Shonda goes on to use an article that stated it was healthy to have 4 or more glasses of wine a day. Her professor gave her a D on her speech for not thoroughly looking into this study that was done for its sole purpose, and that was to target wine and alcohol retailers. If we are not too careful with our research and do not put effort in helping our audience acquire ACCURATE information they do not already possess, our words can be misconstrued and lead to calamity.
So true! Another problem is that people sometimes hear what they want to hear and can confuse the message entirely. That is why it is very important to tell them, tell them again, and then tell them what you've told them. Some people need to hear the same thing several times before they really understand.
ReplyDelete